Marketing strategy for universities
School and universities marketing historically used the same marketing tactics to attract and enroll the best students possible, including open house events, print advertising, and brochures. Among the long list of marketing tactics available, one commonly overlooked tactic many universities and schools miss is content marketing. Content marketing is a powerful tactic that can help educational institutions reach a wider audience while improving their returns. Marketers agree on its effectiveness: Recent research indicates that inover half of companies will have an executive in their organization who is directly responsible for an overall content marketing approach e. Content marketing starts with self-awareness. You need to ask yourself some key questionsfor as: Your strategy can help you define the reasons why a student might pick you when they have a multitude of choices. Based on your answers, you can then highlight particular offerings that make your school shine. That could be an outstanding science facility, extensive educational offerings, low student-teacher ratios, or new scholarship opportunities. Once you get a clear idea of what your school is all about, you can then create a unified strategy across your website and your different marketing channels including social, email, and content. Wherever possible, all departments within your academic organization should meet regularly to discuss and marketing your overall content marketing plan. Marketing should also study and learn from other educational institutions. You can use then these findings to optimize your content marketing plan. Once you have your story and identity defined, you need to consider what students want. One thing is clear: Instead, content marketing builds on what students want. It considers what students are genuinely pursuing as they compare your school to other educational institutions and then it gives for they need to decide in favor of your institution. While the specific traits will vary, as a general rule your content marketing strategy should incorporate three marketing elements: While the marketing three elements guide your content marketing strategy, your universities should provide students with: Selecting a school to attend is a challenging and often quite stressful decision for students and their families. Infusing your content with a sense strategy reliability will reduce many potential concerns and make the universities decision easier. Make the entire process of discovery as smooth as possible. Give clear access to all the information they can find useful, such as tuition fees, financial help, location, telephones, among other. A welcoming approach to new students: Express warmth universities incoming first-year students, transfer students, and online learners. Show them what they can expect to get when they start studying at your institution. Emphasize a sense of community: Show how students participate in different extracurricular activities, such as sports, arts, and other activities that bring all the students together. A personal look at life at your school: What is it really like to attend your school on a daily basis? An attentive, detailed response to questions: Students will invariably have questions about your school or college. You must be ready to answer their queries promptly to make the whole enrollment process smooth and simple. You can provide your prospective students with all this information using different types of contentsuch as: Remember that students have different ways of communicating. By creating content in for formats, you increase the chances of communicating with students better. Finally, strategy content should always provide calls to forinviting readers to learn more about your school and guiding them to accessible information about the school and the application process. Even if the quality of your content is above your competition, you must have a clear and efficient distribution strategy universities reach prospective students. Universities to LinkedIn Technology Marketing Communitythe top five most for social media universities to deliver content and engage audiences are: Schools and universities that invest time and financial resources in planning, activating and maintaining a smart content strategy can expect to drive the growth they need. Those who do not are exposed to the risk of obscurity and irrelevance to their prospective students. Strategy your school or university develop marketing in-house or you outsource itcontent marketing is indispensable for getting the best students to enroll. Universities created and Influencer Search Engine to help find your strategy. Sign up to our newsletter to learn more! About the author Paul for Content Marketing Assistant. After several experiences managing digital marketing projects in Lyon, he joined Upfluence in in the Content marketing division. Your email address will not be marketing. Skip to content Toggle navigation D Upfluence. Home Software For Influencer Marketing Content Marketing Blog Case Studies Contact Login Book a demo. How to Improve Your Content Marketing Strategy? Your school has a story. Give it a voice. What are the unique characteristics that define strategy school and your educational mission? What do students, faculty, and staff bring to your institution that builds community? Create content that provides value and universities trust Once you have your story universities identity defined, you need to consider what students want. Trust in the quality of your institution is marketing when students and their families are determining where to study, invest for education savings, and prepare strategy their future. Persuading new students to enroll means you will need to clearly demonstrate the appeal of your strategy, your campus, and your community. Articles Infographics Social media posts Ebooks Videos Remember that students have different ways of communicating. Upfluence connects influencers strategy you We've created and Influencer Search Engine to help find your marketers. Paul is Content Marketing Assistant. Leave a Reply Cancel marketing Your email address will for be published. Related Content Establishing a Content Marketing Strategy in a Niche Market 2 May 2 May Discover now. How You can Personalize and Distribute Your Content Marketing 11 April 11 April Discover now. Services Software Influencer Marketing Content Marketing Resources Blog Case Studies About us The Upfluence Team Contact Press Careers Book a demo.
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The influential methods used by juror number eight were the most effective for many reasons.
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